Should the Business Sign Be a Monument, or Will a Little Modesty Go a long Way?
Outdoor business signage can get as carried away as necessary to convey a certain message. Some companies with massive advertising budgets can put a sign the size of an office building in Times Square. For the rest of us normal people, a business sign is stationary and install custom signs community focused. The question of scale and size always comes up in outdoor signage. There are a handful of different sign styles a business could attempt, but it often returns to this juggling act between large and impressive or modest and reasonable.
What is a Monument Sign?
It goes without saying that large monument type signs are usually a bit more expensive in comparison. A monument sign is roughly 5 to 7 feet tall. These Monument sign stand on the ground (like a statue monument). They are typically built in a great brick or aluminum style. This is for that extra durability in case of everything from a car crashing into the sign or an earthquake decides to come up. Monument signs need to be built for quality on the ground floor.
Why Aren't They Always Used?
The mark against monument signs is not only the price but the room they take up. Firstly, monument signs are rarely reasonable for a shopping complex. Most shopping complexes have a dedicated monument sign which is extremely high, and the businesses get a slot for their respective practice. These sites often pay for the sign. It is impressive, but it is hard to stick out when every other business is to the left, right, and below;.
Monument signs from management advisors are dedicated to businesses that have their own plot and want to settle in an air of high professionalism. It is difficult to change them once created, so finalize a logo and decoration that will stick for years.
When a Little Modesty Wins
Some companies prefer a more modest business sign. Even if they are not in a shopping plaza, they use a sign that rests atop a skinny pole in the air. The goal in the design is to attract attention, not so much to provide that high-end quality that could come from, say, a marble statuette or brick-laid monument sign.
The facility management services apply both sign types to fit the expectations of the business. Some companies are more than content with a facility management monument sign while others can scale their signage back for a more appropriate plan. Speak to a representative at Facility Innovations Group for more on advertising management and sign development.
